One of the UK’s most iconic retail digital-out-of-home sites, the giant curved LED at Westfield Stratford City, has been fully upgraded after nearly 9 years of uninterrupted service. A dreamteam partnership of Ocean Outdoor, Daktronics and Esprit Digital seamlessly delivered this complex project on time and within budget.

Using the latest 10mm 9000nit Dak tiles to form a 17 x 6m landscape screen high above ‘The Street’ on the outside of John Lewis, the entire operation took a grand total of one month to transform the site. The result is nothing short of a scaled down Piccadilly Circus, which is still, by any reasonable measure, the premier LED installation in the world.

A delighted Chris Lynham, Head of Media & Client Operations, UK & Europe at Unibail-RodamcoWestfield, told us “Four Dials is the showpiece screen at Westfield Stratford. The original Daktronics screen performed well throughout the eight years of its life, and we have once again partnered with Esprit Digital to deliver the replacement which is a fantastic addition to our industry leading portfolio at the heart of Europe’s busiest shopping mall”.

Peter Livesey, ED CEO, added “Dak LEDs continue to set the standard at the top end of the market and with our metalwork design team excelling themselves once again, this is another successful high profile turnkey project for the Esprit hall of fame”.