London – October 2022 Qatar Duty Free selected AV integrators Esprit Digital and IMAR Trading & Contracting WLL to revitalize the airport shopping experience at Hamad International Airport. Esprit Digital took on the project, designing and installing more than 325 bespoke LUMOS DV-LED displays. These displays now create captivating retail showcases for over 20 stores in the airport’s latest attraction – The Orchard, as it prepares for the FIFA World Cup Qatar 2022™.

In anticipation of welcoming more than 1.4 million visitors for the FIFA World Cup, Hamad International Airport aimed to maintain its reputation as the World’s Best Airport. It has held this title for eight consecutive years, along with the title of “World’s Best Airport Shopping”*.

Esprit Digital and IMAR completed the project, from specification to handover, in under 15 weeks. IMAR fabricated and installed all furniture & fittings (designed by Wanda), including Broadsign’s CMS system, before the LED display installation.

The local service team from IMAR and Esprit Digital then worked to install, configure, and calibrate all LED displays within a reduced timeframe due to site readiness, completing the deployment in 27 days.

Product Redesign

Esprit Digital showcased its adaptability with the LUMOS L-IF-P2.97 display’s redesign. Upon discovering the facility’s limited power supply, they swiftly responded. The team redesigned the display to be more power-efficient. This redesign cut its average power consumption from 250W to 165W. Despite the reduction, a 36% drop, the display’s brightness remains at 2,200 nits.

The installation featured a diverse range of brands. These included QDF, Big Value, PUMA, Day 2 Day, and Zegna. Others were Armani, Oreo Café, Ralph Lauren, and Gordon Ramsay. Snowflakes, Capi Electronics, and Hamley’s were also part of the project. Notably, it included ceiling displays for Adidas. This included the world’s largest airport concession for Rayban. Additionally, there was a 25m W x 3.5m H forced perspective (3D) display for Time Vallee.

James Wilder, Sales Director at Esprit Digital, shared insights on the LUMOS technology application. “Qatar Duty Free chose various display types and pixel pitches from the LUMOS range. This variety maximized impact and optimized viewing experiences. The LUMOS series’ wide-angle design and slim profile were key. They ensured that brand content stayed prominent without consuming much retail space.

We take great pride in these installations. They showcase both the excellence of LUMOS technology and our team’s skill.”

Best Airport Shopping

*Hamad International won the award for “World’s Best Airport Shopping 2023”, in Amsterdam earlier this year, and now holds the title for a 9th consecutive year.

About Esprit Digital

Esprit Digital helps overcome challenges in the deployment of digital screen advertising networks and digital out of home solutions. We enable our customers to realise the communication and commercial potential of their sites.

Founded in 2002 following our development of the world’s first Digital Escalator Panel solution (DEP) for the London Underground, Esprit Digital provides consultation, design, custom production, and installation support services from its headquarters in Stevenage, UK.

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LUMOS Displays Ltd is an integrated manufacturer of direct view LED (DV-LED) display systems for applications in AV | Pro AV, Digital Out of Home, and Digital Screen Advertising Networks | Digital Signage.

LUMOS develops application-led display systems to better utilize DV-LED technology to enable our customers’ goals, offering full display system customization from LED packet to cabinet.

For Press & PR Enquiries, please contact: