Peter Livesey speaks to micro-LED, flex, MESH and other advances in dv-LED technology.

New York – October 2022, Peter Livesey co-founder and CEO of Esprit Digital addressed delegates of DPAA’s Global Summit on the future of LED screen technology. This event was part of the New York Digital Signage Week. Notably, this year’s theme was ‘Digital Fast-Forward’.

“As video and screen services continue to experience dynamic increased usage by brands and consumers and Out of Home in total is seeing dramatic growth, I look forward to this annual gathering for the advertising industry,” said Barry Frey, President & CEO, DPAA. “With travel increasing and restrictions being lifted we look forward to welcoming all of our members from the Americas, Asia, Europe, Middle East and Africa to the DPAA Global Summit.”

LED screen technology – the gift that keeps giving

Before speaking to the future of LED screen technology, Peter seized the moment to remind delegates about the benefits of electro-luminescence. This phenomenon was first discovered over a century ago at Marconi Labs. And more recently, advances in fabrication has injected new vitality into LED display technology (dv-LED). ‘It is a remarkable technology for many reasons. We take for granted LED will work 24/7, 365 days a year. In all weather conditions and in all temperatures. And they do this for 10 years!”.

Then Peter praised the latest strides in LED display performance. Specifically, advances in narrow pixel LED, referred to as micro-LED. This reduces the optimal viewing distance of LED displays. It also allows audiences to view displayed content more closely, for greater impact. Additionally, he spotlighted structural innovation in the development of flexible LED modules. In short, this breakthrough allows LED displays to contour the surface they are mounted to. Consequently turning previously unused structures, like columns, into display canvasses. All before demonstrating applications that benefit from these developments, including the use transparent displays for store fronts. Finally, he unveiled Esprit Digital’s newest venture. It’s considered the world’s largest digital kaleidoscope.

About Esprit Digital

Esprit Digital helps overcome challenges in the deployment of digital screen advertising networks and digital out of home solutions. We enable our customers to realise the communication and commercial potential of their sites.

Founded in 2002 following our development of the world’s first Digital Escalator Panel solution (DEP) for the London Underground, Esprit Digital provides consultation, design, custom production, and installation support services from its headquarters in Stevenage, UK.

For Press & PR Enquiries, please contact:
james.wilder@espritdigital.com

About DPAA

DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others. 


London – October 2022 Qatar Duty Free selected AV integrators Esprit Digital and IMAR Trading & Contracting WLL to revitalize the airport shopping experience at Hamad International Airport. Esprit Digital took on the project, designing and installing more than 325 bespoke LUMOS DV-LED displays. These displays now create captivating retail showcases for over 20 stores in the airport’s latest attraction – The Orchard, as it prepares for the FIFA World Cup Qatar 2022™.

In anticipation of welcoming more than 1.4 million visitors for the FIFA World Cup, Hamad International Airport aimed to maintain its reputation as the World’s Best Airport. It has held this title for eight consecutive years, along with the title of “World’s Best Airport Shopping”*.

Esprit Digital and IMAR completed the project, from specification to handover, in under 15 weeks. IMAR fabricated and installed all furniture & fittings (designed by Wanda), including Broadsign’s CMS system, before the LED display installation.

The local service team from IMAR and Esprit Digital then worked to install, configure, and calibrate all LED displays within a reduced timeframe due to site readiness, completing the deployment in 27 days.

Product Redesign

Esprit Digital showcased its adaptability with the LUMOS L-IF-P2.97 display’s redesign. Upon discovering the facility’s limited power supply, they swiftly responded. The team redesigned the display to be more power-efficient. This redesign cut its average power consumption from 250W to 165W. Despite the reduction, a 36% drop, the display’s brightness remains at 2,200 nits.

The installation featured a diverse range of brands. These included QDF, Big Value, PUMA, Day 2 Day, and Zegna. Others were Armani, Oreo Café, Ralph Lauren, and Gordon Ramsay. Snowflakes, Capi Electronics, and Hamley’s were also part of the project. Notably, it included ceiling displays for Adidas. This included the world’s largest airport concession for Rayban. Additionally, there was a 25m W x 3.5m H forced perspective (3D) display for Time Vallee.

James Wilder, Sales Director at Esprit Digital, shared insights on the LUMOS technology application. “Qatar Duty Free chose various display types and pixel pitches from the LUMOS range. This variety maximized impact and optimized viewing experiences. The LUMOS series’ wide-angle design and slim profile were key. They ensured that brand content stayed prominent without consuming much retail space.

We take great pride in these installations. They showcase both the excellence of LUMOS technology and our team’s skill.”

Best Airport Shopping

*Hamad International won the award for “World’s Best Airport Shopping 2023”, in Amsterdam earlier this year, and now holds the title for a 9th consecutive year.

About Esprit Digital

Esprit Digital helps overcome challenges in the deployment of digital screen advertising networks and digital out of home solutions. We enable our customers to realise the communication and commercial potential of their sites.

Founded in 2002 following our development of the world’s first Digital Escalator Panel solution (DEP) for the London Underground, Esprit Digital provides consultation, design, custom production, and installation support services from its headquarters in Stevenage, UK.

For Press & PR Enquiries, please contact:
james.wilder@espritdigital.com

About LUMOS

LUMOS Displays Ltd is an integrated manufacturer of direct view LED (DV-LED) display systems for applications in AV | Pro AV, Digital Out of Home, and Digital Screen Advertising Networks | Digital Signage.

LUMOS develops application-led display systems to better utilize DV-LED technology to enable our customers’ goals, offering full display system customization from LED packet to cabinet.

For Press & PR Enquiries, please contact:
brant.eckett@lumosdisplays.com


Esprit Digital, a world leader in digital screen integration, presents…… LUMOS

Esprit Digital are proud to announce the launch of LUMOS, their own brand of LED displays. Perfect for every application and every environment, LUMOS LEDs tick every box:  

Esprit Digital are now owners of a well-established manufacturer in Shenzhen. All design and development of the comprehensive LUMOS range has been undertaken by Esprit’s experienced team in the UK, with installations worldwide! 

Given the company’s expertise in delivering many of the world’s most iconic digital networks over the last 20 years, customers can rely on products that guarantee the highest levels of reliability, the longest life expectancy and that are completely resistant to extreme weather conditions. 

LUMOS Installations can already be seen at:  

Whether you are a media, property or brand owner, an architect, consultant or integrator, should you have an upcoming need for digital signage and are considering using LED, enquire now at http://www.espritdigital.com/contact

Discover LUMOS >