Shopping centres today have transformed from being just a hallway of retail tenants and a food court to full-blast entertainment complexes that feature large cinema theatres, amusement parks and indoor athletic facilities. To attract and maintain new visitors, shopping centres are placing principal emphasis on creating new and fun shopping experiences that are being powered by digital signage for malls.

According to studies, 8/10 customers have entered a store because of a digital sign catching their interest. Over 40% of shoppers say that digital displays can change what they buy because relevant information is served close to the point of purchase and retail is also seen to be the fastest growing area of digital signage networks.

This where and why  come in. Management companies are using digital signage in malls to increase value for their tenants while leveraging the technology to improve the way they reach shoppers. From entrances to the food court, malls are placing digital signage in strategic high traffic locations to create new marketing and promotion opportunities.