LUMOS LEDs create a fully immersive experience for Puma Singapore retail flagship

  • December 09 2022
  • News

London – 5th January 2023 – Orchard Road, Singapore has added another jewel to its crown in the form of the first and largest Puma flagship store not just in Singapore, but in the whole of Southeast Asia! This unique retail environment is designed to both mirror Puma’s brand essence of weaving sports into lifestyle, whilst reflecting Singapore’s vibrant heritage and, Puma’s relentless energy.

Chosen to deliver this milestone project was UK-based Esprit Digital, famous for their screen networks around the world in Westfield, Harvey Nichols, Virgin, Armani and Adidas. Their new LUMOS LED displays were installed in key locations outside above the entrance and inside throughout the store to create a truly immersive experience for Puma customers.

Peter Livesey CEO at Esprit stated “The whole experience starts before the consumer even enters the store, with a massive 19m x 2m 5,500nit ‘See-Thru’ LUMOS LED facing the street. This display blends seamlessly into the architecture of the building and grabs the customer’s attention from across the street. Thus, enticing them to cross over and explore the wonderful world of Puma!”

James Wilder Sales Director at Esprit added “The LUMOS ‘See-Thru’ LED is a unique product and a perfect solution for when a digital display is needed on a façade. As its name suggests, it is transparent and allows light into the store yet has more than enough resolution to display powerful imagery to all passers-by.”

On entering the store, customers are transported into the very latest digital era with a striking double-sided 4m x 4m indoor LED mesh, brought to life by the main attraction on the back wall – a stunning 4m x 1.9m display, situated directly behind the main cash registers and a 3-sided 2m x 1m LED display pillar located just in front, creating a visual impact, that customers simply can’t help but stop and stare at.

Puma’s aim was to establish a meaningful connection with the public to amplify their sales and along with Esprit and the LUMOS LED displays, we feel we have really achieved this. Puma can now interact with consumers by instantly communicating brand visuals and messaging. Looking at the overall success achieved at the new flagship store, it is no surprise that Puma now plans to take this concept around other Puma stores across Asia!

Technical Information:

Installed July 2022

  • 1 x 3-Sided Pillar – P2.5mm – 1,000nits – 1,920mm H x 960mm W x 3 sides – 2,880 W total
  • 1 x Back Wall – P2.5mm – 1,000nits – 4,080mm W x 1,920mm H
  • 1 x Indoor Double-Sided Mesh – 4m W x 4m H per side – P3.91 x P7.82 – 1,200nits
  • 1 x Indoor Outdoor Facing Mesh – 19m W x 2m H – P7.82 x P3.91 – 5,500nits

About Esprit Digital

Esprit Digital design and build custom LCD or LED screen solutions for any application anywhere in the world and then support them for life, physically and remotely. The company was the very first to build digital displays for the outdoor advertising market when their LEDs became a feature on roadside billboards around the UK nearly 20 years ago.

Since then, they have designed, manufactured, and installed many of the world’s most iconic largescale digital screen networks for clients like:

Westfield | JCDecaux | Ocean | Virgin

For more information visit:


LUMOS LED is an up and coming brand of high-resolution LED, capable of being used for both indoor and outdoor applications. The brand is available exclusively via Esprit Digital . Based in the UK, but operating globally, Esprit Digital have a rock-solid reputation for delivering outstanding digital signage projects all over the world and all backed up by outstanding remote and on-site service.

For more information contact James Wilder

Discover LUMOS >

About Puma

Founded in Herzogenaurach, Germany in 1948, PUMA is one of the world’s largest providers of Sport lifestyle footwear, apparel and accessories. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company distributes its products in more than 120 countries and employs more than 9,000 people worldwide. It is committed to working in ways that contribute to the world by supporting Creativity, Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken.

With the objective of being “The Most Desirable and Sustainable Sport lifestyle Company”, PUMA’s position as one of the few, true multi-category brands is to be strengthened and the opportunities offered by the sport lifestyle market are to be systematically exploited in all categories and regions. The four principles of PUMA Vision, fair, honest, positive, and creative constitute the compass of their company, employees, partners, and target groups with respect to all their decisions. PUMA Vision reflects their vision of a better world – a world that is more peaceful, safer, and more creative than the world that we know today.

For more information visit: