Case Study:

November 2017

Westfield Malls Deploy Over 220 Esprit Digital Advertising Pods in Key US Properties

In what is being seen as a game-changer for the digital out-of-home sector in the US, WESTFIELD is in the process of replacing their traditional paper-based advertising furniture with a network of super-slim freestanding 75” LCD Pods in their 17 flagship malls.

These stunning new pods have been deployed in a variety of formats for both indoor and full outdoor use. The Westfield Network provides the opportunity for limitless creativity and brand engagement on the front-end, while offering real-time consumer data insights like demographics, dwell/attention time, mood and more on the back end.

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