Westfield Mall of the Netherlands
The ‘Largest retail screens project since pandemic’ completed in Westfield Mall of the Netherlands
The client brief for this project was clear from the outset – URW wanted to install high-quality digital hardware (just as we had produced for previous Westfield Shopping Centres around the world) to fit in to their flagship shopping mall in The Netherlands. The screens needed to fit aesthetically into the luxury mall environment. The main objective from the client was to ensure the Digital Network being produced would be 100% reliable and look as amazing at the end of its lifespan as it does on Day One.
“Digital displays are now such an integral part of the shopping experience, and it is critical to URW that our malls have industry-leading screen portfolios. We have worked with Esprit Digital across all our regions since the opening of Westfield Stratford 10 years ago, and both URW and our media partner Ocean Outdoor are delighted with the outstanding products they have delivered in our flagship Mall of the Netherlands,”
URW’s Head of Media & Client Operations for UK & Europe