Case Study:

April 2017

Mall of Qatar Digital Advertising Deployment

The Middle East’s largest shopping centre digital installation programme goes live to critical acclaim from both stakeholders, advertisers and customers.

Esprit Digital were selected to provide a full digital solution to Elan Media in the Mall of Qatar. In partnership with local integrator AVT Audio Visual Technology in Doha.

This is the first time the ME region has seen this quantity and quality of large-format digital displays installed within a single shopping mall. Each iteration was designed to complement the overall look

and feel of the centre, as well as to communicate the status of both the media company and the infrastructure owner to high-end consumers. As an advertising network in a mall, it is second-to-none anywhere in the world and has already proven a commercial success with brands from all market sectors. As standalone pieces of digital furniture deployed throughout a billion-dollar retail environment, they have been universally accepted and are currently being rolled out to other sites across the Middle East.

Since the network went live, every 10-second advertising slot within each minute has been sold – this has been to a mixture of major brands like Vodafone and Qatar Development Bank and local partners.

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