Case Study:

October 2018

Harvey Nichols uses digital to engage their customers in new and exciting ways

Esprit Digital were selected to provide a set of beautifully designed digital solutions to be installed throughout the Harvey Nichols Flagship store in Doha. Set over three floors the store offers 80,000sq ft of retail space selling luxury men’s, women’s and children’s fashion as well as beauty and lifestyle products.

The brief for this project was to create a new, exciting and modern way to attract people into the store and then engage with them in a fully immersive way once inside. Not only do the solutions that Esprit have provided integrate perfectly into the store’s look and feel, but it also respects and compliments the Doha Festival City shopping mall.

This is the first time a flagship store in the ME region has installed digital in such a comprehensive way. Each solution was designed and built to complement the store’s extremely high-end finish. All solutions were designed and built in the UK prior to being installed onsite in Doha.

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