Case Study:

June 2022

Edinburgh St James Quarter

Edinburgh St James wanted to fulfil their mission: Bringing a neighbourhood to life in the previously unloved East End of Edinburgh. Esprit Digital supported this by working closely with the owners, Nuveen, one of the largest real estate investment managers in the world, to bring their neighbourhood to life with the first digital network of this size in Edinburgh. These stunning totems not only show key locations, but also highlight any key information (train departures etc…).  

The displays have been designed to be digitally sympathetic to the environment and are so intelligent that they have immediately become indispensable for shoppers on their journey!  


For the first time, Edinburgh has a state-of-the-art shopping centre: St James Quarter. This shopping centre is probably the envy of the cities the length and breadth of the country. People aren’t just going to go there for retail in the way they did maybe 30 years ago, but they will come for the customer experience that Esprit Digital have worked closely with us to create. The solutions exceeded all of our expectations and digital touchpoints have now been strategically placed throughout St James Quarter to create a retail experience that our customers will remember!

St James Quarter

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