London – 3rd March 2023 – Orchard Road, Singapore has added another jewel to its crown in the form of the first and largest PUMA flagship store, not just in Singapore, in the whole of Southeast Asia. This unique retail environment, designed to mirror Puma’s brand essence of weaving sports into lifestyle, reflects Singapore’s vibrant heritage and Puma’s relentless energy.
PUMA chose the “LUMOS” LED display system, designed and developed by UK based Esprit Digital. Who together with Singaporean integration specialist PAVE, installed LUMOS throughout the flagship store. PUMA are the latest in a growing list of globally recognized retail brands to choose the LUMOS system, amongst them Adidas, Armani, Harvey Nichols, Ralph Lauren and Westfield for their stores and screen networks.
Colette Hilton, Head of Retail at PUMA UK/IE told us: “The Singapore Flagship project was a really important one for Puma, as it is our largest and highest profile location in SEA (Southeast Asia). As part of the overall project, we decided to make digital signage an integral part of our marketing strategy, not only to communicate with customers and enhance their in-store experience, but also to attract passers-by into the store. LUMOS LEDs delivered on every level – they can be updated live, look stunning, and they create a real vibe.”
The judges of the INAVATION Awards, the awards programme of Integrated Systems Europe – the world’s largest gathering of AV and Pro AV industry professionals, clearly felt the same way. Esprit Digital, with PAVE System, walked away winners for the PUMA Singapore installations, beating off stiff competition from four other finalists.
James Wilder Sales Director at Esprit Digital added, “The whole PUMA experience starts before the consumer even enters the store, with a massive 19m x 2m 5,500nit ‘See-Thru’ LUMOS LED facing the street. This display blends seamlessly into the architecture of the building and grabs the customer’s attention from across the street, enticing them to cross over and explore the wonderful world of PUMA.
“The LUMOS ‘See-Thru’ LED is a unique product and the perfect solution for when a digital display is needed on a façade. As its name suggests, it is transparent and allows light into the store, but still has high resolution to display powerful imagery to all passers-by.”
On entering the store, customers are transported into the very latest digital era with a striking double-sided 4m x 4m indoor LED mesh, brought to life by the main attraction on the back wall – a stunning 4m x 1.9m display, situated directly behind the Customer Service Counters and a 3-sided 2m x 1m LED display pillar located just in front, creating a visual impact, that customers simply can’t help but stop and stare at.
About Esprit Digital
Esprit Digital design and manufacture custom LCD & LED screen solutions for any application, anywhere in the world. These solutions are then supported for the life of the product, both physically onsite and also remotely. Esprit were one of the first companies to build digital displays for the outdoor advertising market, where their LEDs became a feature on roadside billboards around the UK over 20 years ago.
Since then, Esprit have designed, manufactured, and installed many of the world’s most iconic largescale digital screen networks for clients like: Westfield | Armani | Zegna | | Adidas | Ray-Ban | Ralph Lauren & Harvey Nichols.
Now in over 30 countries, one of Esprit’s major USP’s is their ability to customise any and every single element of the solutions they provide. This unique capability, along with the unrivalled reliability of the products they supply, has resulted in zero “on-site” support visits for many of the largescale networks Esprit have installed and maintain.
For more information visit: www.espritdigital.com
About LUMOS
LUMOS is a new brand of LED displays from Esprit Digital, capable of being used for both indoor and outdoor applications. The brand is available exclusively via Esprit Digital https://espritdigital.com/lumos/ . Based in the UK, but operating Globally, Esprit Digital has a rock-solid reputation for delivering stunning and highly complex digital signage projects all over the world, and all backed up by outstanding remote and on-site service.
For Press & PR Enquiries, please contact:
james.wilder@espritdigital.com
About LUMOS LED
LUMOS LED is an up and coming brand of high-resolution LED, capable of being used for both indoor and outdoor applications. The brand is available exclusively via Esprit Digital https://espritdigital.com/lumos/ . Based in the UK, but operating globally, Esprit Digital have a rock-solid reputation for delivering outstanding digital signage projects all over the world and all backed up by outstanding remote and on-site service.
For more information contact James Wilder james.wilder@espritdigital.com
About Puma
Founded in Herzogenaurach, Germany in 1948, PUMA is one of the world’s largest providers of Sport lifestyle footwear, apparel and accessories. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company distributes its products in more than 120 countries and employs more than 9,000 people worldwide. It is committed to working in ways that contribute to the world by supporting Creativity, Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken.
With the objective of being “The Most Desirable and Sustainable Sport lifestyle Company”, PUMA’s position as one of the few, true multi-category brands is to be strengthened and the opportunities offered by the sport lifestyle market are to be systematically exploited in all categories and regions. The four principles of PUMA Vision, fair, honest, positive, and creative constitute the compass of their company, employees, partners, and target groups with respect to all their decisions. PUMA Vision reflects their vision of a better world – a world that is more peaceful, safer, and more creative than the world that we know today.
For more information visit: www.puma.com
Esprit Digital, a world leader in digital screen integration, presents…… LUMOS.
Esprit Digital are proud to announce the launch of LUMOS, their own brand of LED displays. Perfect for every application and every environment, LUMOS LEDs tick every box:
- Visually Stunning
- Robust, Easy-to-Install-and-Maintain Designs
- Custom Build & Off-the-Shelf Solutions
- Unbeatable Reliability
- Highly Competitive Pricing
Esprit Digital are now owners of a well-established manufacturer in Shenzhen. All design and development of the comprehensive LUMOS range has been undertaken by Esprit’s experienced team in the UK, with installations worldwide!
Given the company’s expertise in delivering many of the world’s most iconic digital networks over the last 20 years, customers can rely on products that guarantee the highest levels of reliability, the longest life expectancy and that are completely resistant to extreme weather conditions.
LUMOS Installations can already be seen at:
- Westfield Mall of the Netherlands
- Dolce & Gabbana
- Armani
- Valentino
- Fendi
- Dairy Farm Singapore
- Chelsea Design Centre
- Qatar Duty-Free
- Adidas
Whether you are a media, property or brand owner, an architect, consultant or integrator, should you have an upcoming need for digital signage and are considering using LED, enquire now at http://www.espritdigital.com/contact.
Building outdoor screen solutions for sites in Austin is like wrapping an LCD in a ‘wet taco’, was
something being said about deploying a digital signage network into Texas, where the weather
conditions vary drastically from one extreme to the other. However, this did not deter London-based
custom-kiosk manufacturer, Esprit Digital, who worked closely with Big Outdoor to install
10 stunning, double-sided kiosks into the Domain Northside centre.
Big Outdoors’ requirements were simple: design and install full outdoor kiosks that would
complement the high-end Domain Northside property AND be able to work 24/7/365 for at least
5 years in an ever-changing climate – quite a tall order!
Every detail and every component needed to be perfect, so the solution was designed from
scratch. This included both the highest-quality metalwork and paint finish, which was specifically
selected and signed off by Domain Northside themselves.
There were also newly designed LED side strips to add a touch of real class to the overall
appearance. To ensure complete reliability of the solution over time, each unit was fitted with
Esprit Digital’s proprietary cooling and air filtration systems.
“With the launch of The Austin Digital Network, we are proud to bring large-format mixed with
street-level DOOH to the fastest growing market in the country. There is no doubt that brands
want to be seen on the highest quality street furniture and having worked with Esprit Digital
before, they were the obvious partner for Domain Northside. In our opinion, these kiosks are the
best-looking ones in the whole country and the first reactions from our clients and the public have
been universally positive.” Travis Hodges, COO, Big Outdoor.
The installation by Esprit Digital at the Westfield Mall of the Netherlands featured LED that was specially designed to prevent light from affecting nearby residents.
Westfield Mall of the Netherlands has seen what is thought to be the largest installation of digital screens into a shopping centre since the onset of the Covid-19 pandemic.
LED and LCD screens at the mall were provided by Esprit Digital, a long-term partner of developer Unibail-Rodamco-Westfield (URW).
The Westfield mall is the latest and largest retail destination in the Netherlands with over 280 stores and over a half a billion Euros were spent on the development. It is described in publicity material as “literally an architect’s dream” as “sinuous white curves flow horizontally like a huge silk shawl around the glass-skinned structure to create a unique shopping experience”.
An LED welcome screen outside the main entrance has been installed in a manner sympathetic to its environment. Working together with The Hague Municipality which was concerned about light impact on nearby residents, the 5760 x 3200 mm display uses new ED LUMOS 6.67mm pitch tiles with reduced angle bulbs to concentrate the field of vision at full brightness.
Whereas LED customers typically want the biggest and widest viewing angle possible, the challenge here was to build a solution with a restricted viewing angle that did not compromise the quality of the visuals in any way.
Inside the mall, the now-traditional rotating ‘spectacular’ double-sided LED is clearly visible from the ends of two of the main aisles. The display is 5500m high x 3000mm wide with a 4.8mm pixel pitch and has Ambilight side strips and a 360-degree continuous rotating mechanism.
To complete the digital screen network, there are 22 internal and external double-sided 75” totems. Custom-designed specifically for URW European malls, these are sleek units with curved edges, intelligent LED side lighting and have minimal depth for double-sided LCDs.
“Digital displays are now such an integral part of the shopping experience and it is critical to URW that our malls have industry-leading screen portfolios. We have worked with Esprit Digital across all our regions since the opening of Westfield Stratford ten years ago, and both URW and our media partner Ocean Outdoor are delighted with the outstanding products they have delivered in our flagship Mall of the Netherlands,” said Chris Lynham, URW head of media and client operations in the UK and Europe.”
The Westfield Mall of The Netherlands opened a few weeks ago – Holland’s biggest retail destination with over 280 stores in the vicinity of The Hague.
The development cost more than half a billion Euros, but even in a period when retail has been clobbered, the mall is more than 90% leased.
Like just about any new mall these days, there is a lot of digital.
London-based specialty display and solutions provider Esprit Digital won the deal to provide a big welcome display at the main mall entry.
Says Esprit in PR: Working together with The Hague Municipality who were concerned about the light impact on nearby residents, the 5,760 x 3,200mm display uses the new ED LUMOS 6.67mm pitch tiles with reduced angle bulbs to concentrate the field of vision at full brightness.
Inside the mall, Esprit supplied a rotating double-sided 4.8mm LED that has Ambilight side strips and a 360-degree continuous rotating mechanism.
There are also 22 internal and external double-sided 75-inch LCD display totems – using the same curvy design adopted by owner URW for its UK and EU malls.
“Digital displays are now such an integral part of the shopping experience and it is critical to URW that our malls have industry-leading screen portfolios. We have worked with Esprit Digital across all our regions since the opening of Westfield Stratford 10 years ago, and both URW and our media partner Ocean Outdoor are delighted with the outstanding products they have delivered in our flagship Mall of the Netherlands,” says Chris Lynham, URW’s Head of Media & Client Operations for UK & Europe.
One of the UK’s most iconic retail digital-out-of-home sites, the giant curved LED at Westfield Stratford City, has been fully upgraded after nearly 9 years of uninterrupted service. A dreamteam partnership of Ocean Outdoor, Daktronics and Esprit Digital seamlessly delivered this complex project on time and within budget.
Using the latest 10mm 9000nit Dak tiles to form a 17 x 6m landscape screen high above ‘The Street’ on the outside of John Lewis, the entire operation took a grand total of one month to transform the site. The result is nothing short of a scaled down Piccadilly Circus, which is still, by any reasonable measure, the premier LED installation in the world.
A delighted Chris Lynham, Head of Media & Client Operations, UK & Europe at Unibail-RodamcoWestfield, told us “Four Dials is the showpiece screen at Westfield Stratford. The original Daktronics screen performed well throughout the eight years of its life, and we have once again partnered with Esprit Digital to deliver the replacement which is a fantastic addition to our industry leading portfolio at the heart of Europe’s busiest shopping mall”.
Peter Livesey, ED CEO, added “Dak LEDs continue to set the standard at the top end of the market and with our metalwork design team excelling themselves once again, this is another successful high profile turnkey project for the Esprit hall of fame”.
BackLite Media has launched one of the UAE’s most advanced digital signage networks at Dubai Festival City.
Bill Fordyce, Chief Executive Officer of BackLite, said “We’re delighted to have partnered with Al-Futtaim to provide one of the UAE’s most advanced digital signage networks at Dubai Festival City #digitalsignage #dooh. With over 50 screens, our advanced LCD and LED network will give advertisers an unparalleled advantage when bringing their campaigns to life!”
Esprit Digital CEO Peter Livesey told us “Esprit Digital continue to dominate the high-end advertising kiosk market in the Middle East. Their latest deployment is a large network of stunning 75″ double-sided ‘offset’ Totems for Backlite Media throughout Dubai Festival City. This follows recent high profile mall installations in both Saudi Arabia and Qatar and is a huge endorsement for the well-publicised argument that buying quality is much cheaper in the medium to long term”.
With over 50 screens, we are told that BackLite’s advanced LCD and LED network will give advertisers an unparalleled advantage when bringing their campaign to life.
Visit – http://www.dailydooh.com/archives/138323 – for the full article and video.
Esprit Digital continue to dominate the high-end advertising kiosk market in the Middle East.
Their latest deployment is a large network of stunning 75″ double-sided ‘offset’ Totems for Backlite Media throughout Dubai Festival City. This follows their recent high profile mall installations in both Saudi Arabia and Qatar and is a huge endorsement of their well-publicised argument that buying quality is much cheaper in the medium to long term.
Visit – https://www.rli.uk.com/esprit-digital-continues-to-dominate/ – For the full article
Two amazing new Digital Spectaculars professionally installed at Westfield Stratford City.
Esprit Digital CEO Peter Livesey, who has been manufacturing screen solutions for over 30 years told us “When you’re looking to buy a house, the very first thing everyone tells you is, location, location, location. We believe a similar mantra should apply when buying Digital Signage or Kiosk hardware; reliability, reliability, reliability”.
Surely we all know by now that buying cheap in our industry is almost always more expensive over time; out-of-hours callouts, replacement parts and of course damage to your brand and reputation, which all add up to a financially unsuccessful screen network deployment. So how exactly does Esprit’s approach differ?
Peter Livesey says “Initially we were forced down the 100% uptime route by our clients at London Underground, Heathrow Airport and Westfield. They were charging brands a lot of money to advertise on screens in their sites and they wanted to ensure that those ads were always showing. So we developed highly intelligent, proprietary internal cooling and air filtration systems, used the best electronic components available and designed enclosures to literally last forever.”
It worked incredibly well, most of the thousands of screens they installed on the escalators in London’s subway stations were still operating 18 hours-a-day, seven days-a-week, some 14 YEARS after they first went live! “If you consider this in terms of the Total Cost of Ownership, a properly designed and built solution is always miles cheaper than a lower cost budget unit,” Livesey said.
Esprit Digital, which is going from strength to strength, is still using these same techniques and has delivered high-profile screen networks for every conceivable application all over the world. From 5.5-inch ruggedised point-of-sale touchscreen tablets in phone shops, award-winning full outdoor large-format totems in hostile temperature environments, to giant LED installations in the desert and their client list reads like a ‘Who’s Who’ of digital innovators.
In the past year alone they have completed headline projects for Westfield, JCDecaux, Ocean, Merlin, Lufthansa, Tesco, Primark, Dixons Carphone, Harvey Nichols and Burberry.
You can check them out for yourself at #ISE2020 as they will be showing their latest full outdoor kiosk outside the Samsung area in Hall 4.