Esprit Digital, a world leader in digital screen integration, presents…… LUMOS

Esprit Digital are proud to announce the launch of LUMOS, their own brand of LED displays. Perfect for every application and every environment, LUMOS LEDs tick every box:  

Esprit Digital are now owners of a well-established manufacturer in Shenzhen. All design and development of the comprehensive LUMOS range has been undertaken by Esprit’s experienced team in the UK, with installations worldwide! 

Given the company’s expertise in delivering many of the world’s most iconic digital networks over the last 20 years, customers can rely on products that guarantee the highest levels of reliability, the longest life expectancy and that are completely resistant to extreme weather conditions. 

LUMOS Installations can already be seen at:  

Whether you are a media, property or brand owner, an architect, consultant or integrator, should you have an upcoming need for digital signage and are considering using LED, enquire now at http://www.espritdigital.com/contact

Discover LUMOS >

Building outdoor screen solutions for sites in Austin is like wrapping an LCD in a ‘wet taco’, was
something being said about deploying a digital signage network into Texas, where the weather
conditions vary drastically from one extreme to the other. However, this did not deter London-based
custom-kiosk manufacturer, Esprit Digital, who worked closely with Big Outdoor to install
10 stunning, double-sided kiosks into the Domain Northside centre.


Big Outdoors’ requirements were simple: design and install full outdoor kiosks that would
complement the high-end Domain Northside property AND be able to work 24/7/365 for at least
5 years in an ever-changing climate – quite a tall order!


Every detail and every component needed to be perfect, so the solution was designed from
scratch. This included both the highest-quality metalwork and paint finish, which was specifically
selected and signed off by Domain Northside themselves.


There were also newly designed LED side strips to add a touch of real class to the overall
appearance. To ensure complete reliability of the solution over time, each unit was fitted with
Esprit Digital’s proprietary cooling and air filtration systems.


“With the launch of The Austin Digital Network, we are proud to bring large-format mixed with
street-level DOOH to the fastest growing market in the country. There is no doubt that brands
want to be seen on the highest quality street furniture and having worked with Esprit Digital
before, they were the obvious partner for Domain Northside. In our opinion, these kiosks are the
best-looking ones in the whole country and the first reactions from our clients and the public have
been universally positive.” Travis Hodges, COO, Big Outdoor.

Read More >

The installation by Esprit Digital at the Westfield Mall of the Netherlands featured LED that was specially designed to prevent light from affecting nearby residents.

Westfield Mall of the Netherlands has seen what is thought to be the largest installation of digital screens into a shopping centre since the onset of the Covid-19 pandemic.

LED and LCD screens at the mall were provided by Esprit Digital, a long-term partner of developer Unibail-Rodamco-Westfield (URW).

The Westfield mall is the latest and largest retail destination in the Netherlands with over 280 stores and over a half a billion Euros were spent on the development. It is described in publicity material as “literally an architect’s dream” as “sinuous white curves flow horizontally like a huge silk shawl around the glass-skinned structure to create a unique shopping experience”.

An LED welcome screen outside the main entrance has been installed in a manner sympathetic to its environment. Working together with The Hague Municipality which was concerned about light impact on nearby residents, the 5760 x 3200 mm display uses new ED LUMOS 6.67mm pitch tiles with reduced angle bulbs to concentrate the field of vision at full brightness.

Whereas LED customers typically want the biggest and widest viewing angle possible, the challenge here was to build a solution with a restricted viewing angle that did not compromise the quality of the visuals in any way.

Inside the mall, the now-traditional rotating ‘spectacular’ double-sided LED is clearly visible from the ends of two of the main aisles. The display is 5500m high x 3000mm wide with a 4.8mm pixel pitch and has Ambilight side strips and a 360-degree continuous rotating mechanism.

To complete the digital screen network, there are 22 internal and external double-sided 75” totems. Custom-designed  specifically for URW European malls, these are sleek units with curved edges, intelligent LED side lighting and have minimal depth for double-sided LCDs.

“Digital displays are now such an integral part of the shopping experience and it is critical to URW that our malls have industry-leading screen portfolios. We have worked with Esprit Digital across all our regions since the opening of Westfield Stratford ten years ago, and both URW and our media partner Ocean Outdoor are delighted with the outstanding products they have delivered in our flagship Mall of the Netherlands,” said Chris Lynham, URW head of media and client operations in the UK and Europe.”

AV Interactive

The Westfield Mall of The Netherlands opened a few weeks ago – Holland’s biggest retail destination with over 280 stores in the vicinity of The Hague.

The development cost more than half a billion Euros, but even in a period when retail has been clobbered, the mall is more than 90% leased.

Like just about any new mall these days, there is a lot of digital.

London-based specialty display and solutions provider Esprit Digital won the deal to provide a big welcome display at the main mall entry.

Says Esprit in PR: Working together with The Hague Municipality who were concerned about the light impact on nearby residents, the 5,760 x 3,200mm display uses the new ED LUMOS 6.67mm pitch tiles with reduced angle bulbs to concentrate the field of vision at full brightness.

Inside the mall, Esprit supplied a rotating double-sided 4.8mm LED that has Ambilight side strips and a 360-degree continuous rotating mechanism.

There are also 22 internal and external double-sided 75-inch LCD display totems – using the same curvy design adopted by owner URW for its UK and EU malls.

“Digital displays are now such an integral part of the shopping experience and it is critical to URW that our malls have industry-leading screen portfolios. We have worked with Esprit Digital across all our regions since the opening of Westfield Stratford 10 years ago, and both URW and our media partner Ocean Outdoor are delighted with the outstanding products they have delivered in our flagship Mall of the Netherlands,” says Chris Lynham, URW’s Head of Media & Client Operations for UK & Europe.

Sixteen-nine

One of the UK’s most iconic retail digital-out-of-home sites, the giant curved LED at Westfield Stratford City, has been fully upgraded after nearly 9 years of uninterrupted service. A dreamteam partnership of Ocean Outdoor, Daktronics and Esprit Digital seamlessly delivered this complex project on time and within budget.

Using the latest 10mm 9000nit Dak tiles to form a 17 x 6m landscape screen high above ‘The Street’ on the outside of John Lewis, the entire operation took a grand total of one month to transform the site. The result is nothing short of a scaled down Piccadilly Circus, which is still, by any reasonable measure, the premier LED installation in the world.

A delighted Chris Lynham, Head of Media & Client Operations, UK & Europe at Unibail-RodamcoWestfield, told us “Four Dials is the showpiece screen at Westfield Stratford. The original Daktronics screen performed well throughout the eight years of its life, and we have once again partnered with Esprit Digital to deliver the replacement which is a fantastic addition to our industry leading portfolio at the heart of Europe’s busiest shopping mall”.

Peter Livesey, ED CEO, added “Dak LEDs continue to set the standard at the top end of the market and with our metalwork design team excelling themselves once again, this is another successful high profile turnkey project for the Esprit hall of fame”.

BackLite Media has launched one of the UAE’s most advanced digital signage networks at Dubai Festival City.

Bill Fordyce, Chief Executive Officer of BackLite, said “We’re delighted to have partnered with Al-Futtaim to provide one of the UAE’s most advanced digital signage networks at Dubai Festival City #digitalsignage #dooh. With over 50 screens, our advanced LCD and LED network will give advertisers an unparalleled advantage when bringing their campaigns to life!”

Esprit Digital CEO Peter Livesey told us “Esprit Digital continue to dominate the high-end advertising kiosk market in the Middle East. Their latest deployment is a large network of stunning 75″ double-sided ‘offset’ Totems for Backlite Media throughout Dubai Festival City. This follows recent high profile mall installations in both Saudi Arabia and Qatar and is a huge endorsement for the well-publicised argument that buying quality is much cheaper in the medium to long term”.

With over 50 screens, we are told that BackLite’s advanced LCD and LED network will give advertisers an unparalleled advantage when bringing their campaign to life.

Visit – http://www.dailydooh.com/archives/138323 – for the full article and video.

Esprit Digital continue to dominate the high-end advertising kiosk market in the Middle East.

Their latest deployment is a large network of stunning 75″ double-sided ‘offset’ Totems for Backlite Media throughout Dubai Festival City. This follows their recent high profile mall installations in both Saudi Arabia and Qatar and is a huge endorsement of their well-publicised argument that buying quality is much cheaper in the medium to long term.

Visit – https://www.rli.uk.com/esprit-digital-continues-to-dominate/ – For the full article

Two amazing new Digital Spectaculars professionally installed at Westfield Stratford City.

Esprit Digital CEO Peter Livesey, who has been manufacturing screen solutions for over 30 years told us “When you’re looking to buy a house, the very first thing everyone tells you is, location, location, location. We believe a similar mantra should apply when buying Digital Signage or Kiosk hardware; reliability, reliability, reliability”.

Surely we all know by now that buying cheap in our industry is almost always more expensive over time; out-of-hours callouts, replacement parts and of course damage to your brand and reputation, which all add up to a financially unsuccessful screen network deployment. So how exactly does Esprit’s approach differ?

Peter Livesey says “Initially we were forced down the 100% uptime route by our clients at London Underground, Heathrow Airport and Westfield. They were charging brands a lot of money to advertise on screens in their sites and they wanted to ensure that those ads were always showing. So we developed highly intelligent, proprietary internal cooling and air filtration systems, used the best electronic components available and designed enclosures to literally last forever.”

It worked incredibly well, most of the thousands of screens they installed on the escalators in London’s subway stations were still operating 18 hours-a-day, seven days-a-week, some 14 YEARS after they first went live! “If you consider this in terms of the Total Cost of Ownership, a properly designed and built solution is always miles cheaper than a lower cost budget unit,” Livesey said.

Esprit Digital, which is going from strength to strength, is still using these same techniques and has delivered high-profile screen networks for every conceivable application all over the world. From 5.5-inch ruggedised point-of-sale touchscreen tablets in phone shops, award-winning full outdoor large-format totems in hostile temperature environments, to giant LED installations in the desert and their client list reads like a ‘Who’s Who’ of digital innovators.

In the past year alone they have completed headline projects for Westfield, JCDecaux, Ocean, Merlin, Lufthansa, Tesco, Primark, Dixons Carphone, Harvey Nichols and Burberry.

You can check them out for yourself at #ISE2020 as they will be showing their latest full outdoor kiosk outside the Samsung area in Hall 4.

Great customer feedback from AVT Digital Media ELAN Group – 3 years running 24/7

Experience, Knowledge, Flexibility and 360° Reliability

Since 2004, Esprit Digital has been entirely focused on deploying the most durable systems all over the world, offering an unrivalled one-stop service to transform the most challenging mass transit and high footfall retail sites into stunning digital screen environments. Here, RLI sits down with CEO Peter Livesey to learn more.

The team at Esprit Digital design and build any kind of bespoke digital hardware for any environment anywhere in the world and then support it for life. The company work with all types of visual display technologies, primarily LED and LCD for major infrastructure owners including malls, metros, airports and retailers.

They have evolved in the market of digital displays from making LEDs for roadside billboards in the early nineties for the forerunners of the current major advertising contractors like Clear Channel and JCDecaux, to working on the London Underground in the early 2000s which became their signature project after they invented the screens to go on the escalator walls, to making Digital Totems and Kiosks for Westfield globally.

HARVEY NICHOLS – Doha, Qatar

“I would say the London Underground project was probably the hardest we will ever have – after overcoming a multitude of technical and certification challenges we put nearly 2,000 screens on the walls back in 2005 and most are still there now, working 18 hours a day, seven days a week, 14 years later, so we did something right!” explains Peter Livesey, CEO of Esprit Digital.

The last 12 months have seen Esprit Digital install the first ever ad screen network in a mall in the Kingdom of Saudi Arabia, to working on more centres in the US, all the way back to the City of Birmingham, where they are currently delivering hundreds of giant single and double-sided 75” Roadside Totems for Ocean Outdoor.

“Looking forward we want to work on more of the same, but we have also launched a new division called Esprit Digital Interactive (EDi) which is exciting and right at the cutting edge,” explains Livesey. “We have bought a software house in Barcelona and are specialising in the next generationn wayfinding which uses voice activation. So instead of having traditional maps, people can go up to a screen and talk to it and ask it where to go.”

FANEUIL HALL – Boston, US

The company also has a suite of gesture-based controls, which means people do not have to touch the screens, they can instead simply point to it and move in and out with their finger and move things around, a very useful tool in hot climates when glass becomes very hot to the touch. Esprit Digital set themselves apart in the market by continuing to do everything in-house, they are all about reliability and seamless integration. They provide a 360° service which begins with a blank piece of paper and expands into prototyping, manufacture, installation and global support. They bring experience, knowledge and flexibility to any given project.

“Our key department is research and development where we are constantly evaluating new technologies to incorporate into our solutions and our digital furniture and the people in this department are completely passionate and have been with us forever,” says Livesey.

WESTFIELD, National Rollout, US

What this company can offer is a full-service operation that can begin before a project has even commenced groundworks. They can visit a site and look at it from the outside and understand where screens need to be placed, in the car park, in the buildings themselves and where best to place them to reflect passenger flows.

“We believe that no project is too large or too small for us, from huge screen deployments for Westfield and Heathrow, to individual specials for Harvey Nichols and Burberry. We work excellently with others as a team and have long standing partnerships with the biggest players in digital,” explains Livesey “making sure that we are always available, that there is no time difference and that there is always someone around whatever time, day or night.”

Speaking about the industry, Livesey explains that digital out of home, which is basically anything that isn’t TV, radio or press, has been a real growth area for the last fifteen years and shows no sign of slowing down.

“The other thing is that the hardware has come down significantly in price and this has driven the large-scale proliferation of screens that we have seen over the last few years,” says Livesey.

DOHA FESTIVAL CITY – Doha, Qatar

Finally, what keeps Livesey excited looking forward as the company moves through its third decade of existence? “We would like to keep winning industry awards like the ‘Retail Project of the Year 2018’ at the AV Awards for the Westfield US Mall rollout and the ‘Queens Award for Enterprise: International Trade’. Nobody has completed the variety of different projects that we have, so that keeps it fresh for me – every time a brief lands on my desk it presents new challenges, from subways to the tops of buildings and from external screens in hurricane regions to deserts.”